Marketing Manager



Principle Accountabilities

Marketing, communications and public relations

1. Responsible for creating, implementing and measuring the success of:

• •

a comprehensive marketing, communications and public relations program that will enhance the Organization’s image and position within the marketplace and the general public, and facilitate internal and external communications; and,

all Organization marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth.

2. Ensure

communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external.

articulation of Organization’s desired image and position, assure consistent

3. Coordinate media interest in the Organization and ensure regular contact with target media and appropriate response to media requests.

4. Act as the Organization’s representative with the media.

5. Coordinate the appearance of all Organization print and electronic materials such as letterhead,

use of logo, brochures, etc. with the branding agencies according to the organization’s

guidelines .

6. Ensure that the Organization regularly conducts relevant market research and coordinate and

oversee this activity. Monitor trends.

7. Leads projects as assigned, such as cause-related marketing and special events. Planning and budgeting

8. Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the Executive Director and Board.

9. Develop short- and long-term plans and budgets for the marketing/communications/ public relations program and its activities, monitor progress, assure adherence and evaluate performance.

10. Recommend short- and long-term Organization goals and objectives to the Executive Director.

11. Develop, implement and monitor systems and procedures necessary to the smooth operation of

the marketing/communications/public relations function.

12. Keep informed of developments in the fields of marketing, communications and public


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