Job Responsibility
- Leadership of and accountability for strategic / operational elements of KPI setting, media reporting, visualisation, and effectiveness measurement
- Set and measure operational effectiveness / ROI through Media Mix Modelling / Digital Attribution solutions (using global partner), establishing best practice methodology, use of technology and partners
- Budget control
- Manage and develop in-house media reporting capabilities (investment, campaign performance, effectiveness),
- Develop smart and insightful dashboards and reports tracking performance across channels to promote data-driven decision-making and optimize conversion
- Provide budget management / setting support
Required Criteria
- Ability to maintain focus and drive over prolonged development periods
- Experience working with data and reporting functions of ad technology platforms, i.e. AdWords, Business Manager, Twitter, etc., ad server and DSP platforms, i.e. Adform, DBM
- Good knowledge of analytics, tracking tag management / implementation. Experience of working with DMP’s advantageous.
- Experience with analytics software ( Google Analytics, Adobe Analytics etc.), building reports, testing and optimization, campaign analysis
- Very strong statistical Analysis background.
- Structured approach to gathering and representing data
- Strong communication and negotiation skills.
Job Application:
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