Performance Marketing Manager

Key Responsibilities:

  • Develop Cura performance marketing strategy.
  • Establish processes for monitoring, measurement, and optimization through institutionalizing performance. marketing metrics that correlate to business impact.
  • Plan & execute user acquisition campaigns for paid search & social platforms such as: Apple search Ads, Google playstore, Google Ads (SEM), Facebook & Instagram Ads (Social Media Advertising), Snapchat & Tiktok.
  • Execute & support App store optimization (ASO) & Ranking for Apple App store & Google Playstore. Ensure Organic search rankings (SEOs).
  • Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC & positive ROAS.
  • Manage paid listings on 3rd parties & Media partners.
  • Email Marketing & campaign Automation strategies.
  • Manage Google Analytics to track & measure campaigns performance.
  • Drive digital marketing efficiencies and reach through continuous communication testing (a/b), innovation using different platforms and new products/formats, active co-creation and planning with Google/FB/others as partners.
  • Creating a weekly report to turn performance data into meaningful insights and taking relevant action.

Expertise Required:

  • 7+ years of professional experience in a marketing role.
  • You are the technical marketing tooling expert in Google Ads, Facebook Ads, Twitter ads (technical guru)
  • You also have very good knowledge in the newer platforms (i.e Snapchat Ads, Tiktok Ads, etc..)
  • You have proven record of building effective multi-channel marketing strategies, including PPC, SEO, social media, and other digital channels.
  • You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
  • You have a thorough understanding & very familiar with Bid Optimizers , RTB, DSPs, Ad Exchanges, DMPs, Audience targeting/segmentation.
  • Knowledge using third party mobile attribution tools such as MixPanel, Appsflyer, & App Figures.
  • Solid understanding of Facebook’s/Google/Twitter paid advertising platform, paid search, mobile media, affiliate marketing, display media, and sponsored content campaigns.


  • Bachelor’s degree in Marketing, Advertising, Business, Math or related analytical field.
  • Google Certified Professional preferred.
  • Strong proficiency in MS Excel.
  • Basic Photoshop and HTML knowledge a plus.

Job Application:

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