HORECA Sales Manager ( Egypt )


At Sary, we are reinventing wholesale by providing the best shopping experience from wholesale markets. We help businesses manage their purchases efficiently through operational and technical innovations. Using our platforms, thousands of businesses have access to a wholesale listing from hundreds of suppliers at convenient cost and service.


  • Support in building sustainable, high-performing sales teams.
  • Evaluate new customers positioning and suitability for the launch of new brands/collections.
  • Maintaining brand integrity by ensuring the product is distributed according to the brand merchandising standards.
  • Research and target new customers.
  • To guarantee an effective visit plan to achieve KPI in terms of frequency of visits per sales representative.
  • Ensuring that stock is at an adequate level in the POS of the assigned territory and support in stock management.
  • Partner with the Marketing team and focus on the implementation of trade marketing activities.
  • Participates in and represents Sary in local, regional, and national trade shows.
  • Checking that merchandising is in line with distribution strategy, managing and ensuring the correct installation of Point-of-Sale marketing material, supporting the planning and implementation of window campaigns in key locations.
  • Ensure the highest possible customer satisfaction and follow-through of orders and deliveries.
  • Positive attitude in building strong external and internal relationships.
  • Assist the Finance department with invoice, debit and credit note queries.
  • Dealing with clients’ commercial returns requests, always in line with corporate policy and instructions.


  • BS/MS degree in business administration or a related field.
  • From 6 to 8 years of experience in a wholesale distribution or a related industry.
  • F&B Background is a must.
  • Proven ability to drive the sales process from plan to close.
  • Successful previous experience as a sales representative or sales manager, consistently meeting or exceeding targets.
  • Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization.
  • Excellent mentoring, coaching and people management skills.
  • Fluent command of the English language.
  • Strategic and result-oriented.
  • Excellent computer skills.

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