Customer Value Maximization Specialist

Job Summary:

  • This role will be responsible for the execution of marketing initiatives that drive customer engagement and retention.
  • The CVM Specialist will work closely with team members to develop, manage, and execute various campaigns in a fast-paced and data-driven environment.


  • Create and manage CVM campaigns
  • Perform customer behavior analysis and create, execute, and monitor marketing campaigns for retention, churn, and cross sell
  • Regularly track and manage churn process, understand trends and dynamics
  • Provide campaign reporting, analysis, and insights
  • Monitor campaign performance on an ongoing basis and continuously optimize tactics to improve effectiveness in achieving targets
  • Compile, maintain and deliver weekly, monthly CVM and CRM reports and presentations
  • Perform in-depth campaign analysis to understand the effectiveness of campaigns as well as make strategic recommendations
  • Assist to develop CRM and CVM strategy and leverage key insights and advanced analytics
  • Create various ad-hoc reporting and analysis


  • A Bachelor’s degree in a relevant field
  • At least 1 year of experience as a CVM Specialist
  • Knowledge about Excel and Google Sheets is required
  • Knowledge about SQL and Python is a plus
  • Good Communication skills

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