Marketing Research Specialist
A great opportunity to join ACTIVA as market research.
We are looking for a methodical Market Research Analyst to survey customer preferences and statistical data in order to support customers during their decision-making process regarding product designs, prices and promotions. The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness. Our Market Researcher shall be our direct influence to penetrate new local and international markets. He/She should be ready to fly and scout anytime!
Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
Understand business objectives and design surveys to discover prospective customers’ preferences
Compile and analyze statistical data using modern and traditional methods to collect it
Perform a valid and reliable market research SWOT analysis
Interpret data, formulate reports and make recommendations
Use online market research and catalogue findings to databases
Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
Remain fully informed on market trends, other parties research and implement best practices
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